With the advent of e-book readers like the Amazon Kindle and Apple’s iPad, book lovers are increasingly reading their favorite books from digital screens rather than ink-and-paper books. There’s an array of websites tailored to offering e-books for reading online in the convenience of one’s home. More and more readers are moving away from traditional books, posing a significant challenge to publishers and authors alike, who must adapt to a changing market in order to survive. The vast majority of book sales still come from hardcover or paperback purchases, but readers are steadily changing this dynamic.
For publishers and bookstores hoping to ensure their place in this new market, they would be well advised to attract traditional book readers who are considering making the switch to digital books. An innovative solution and promotional tool can be found by using flash drives; e-books could be loaded onto a large number of drives, which could then be sold either at the bookstore or online. Instead of downloading an e-book that only works on a certain platform, readers would have easily accessible reading material that can be transported to any computer, smart phone, laptop, or other portable device.
The file type of the e-book on a flash drive could be a unique format, PDF, or plain text, making for easy copy-and-pasting of the book onto portable devices and other computers. This would give readers the ability to literally carry a book in their pockets and to read anywhere they see fit.
Links, author information, and more can also be loaded onto the flash drive in addition to the e-book itself. Extra artwork or video clips and interviews could be included to further enhance the reader’s e-book experience. Excerpts from upcoming books or new releases can persuade the reader to switch to your flash drive e-books for good.
Publishers could also use flash drives to promote a newly-released book by offering a flash drive containing a sample chapter with the purchase of a related book. There are many creative ways flash drives can be used in marketing and promoting e-books, and CFgear can work with you to develop the flash drive that’s best suited for your needs.
CFgear can offer custom flash drives that could be specially designed for each book. The title, author, and artwork can be laser-engraved onto the drive’s exterior, which itself can be leather, wood, metal, or plastic. Up to four different colors can be chosen for the drive and a wide variety of shapes and sizes are also available. CFgear has custom solutions to fit any type of e-book reader audience.
CFgear can package your flash drives to fit your store racks or shelves and neatly provide an easy way for readers to purchase e-books without the hassle of downloading large files online.
Stop by the CFgear website today to browse the many options for customization and styles that are available.